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{"id":107,"date":"2024-05-08T08:55:49","date_gmt":"2024-05-08T08:55:49","guid":{"rendered":"https:\/\/www.buildingbrands.ch\/?page_id=107"},"modified":"2024-09-17T09:08:06","modified_gmt":"2024-09-17T09:08:06","slug":"markenpositionierung","status":"publish","type":"page","link":"https:\/\/www.buildingbrands.ch\/markenentwicklung\/markenpositionierung\/","title":{"rendered":"Markenpositionierung"},"content":{"rendered":"<section class=\"bde-section-107-100 bde-section bde-preset-a4d7e1bf-e3a3-427f-9a50-6dab681edcb8\">\n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-breadcrumbs-107-814 bde-breadcrumbs\">\n<span><span><a href=\"https:\/\/www.buildingbrands.ch\/\">Home<\/a><\/span><\/span>\n<\/div><div class=\"bde-columns-107-134 bde-columns\"><div class=\"bde-column-107-135 bde-column\">\n  \n\t\n\n\n\n<h1 class=\"bde-heading-107-137 bde-heading\">\nMarken\u00adpositionierung: Einen Platz in den K\u00f6pfen Ihrer Zielgruppen.\n<\/h1>\n<\/div><div class=\"bde-column-107-136 bde-column\">\n  \n\t\n\n\n\n<div class=\"bde-text-107-138 bde-text\">\nVersteht niemand so richtig, wof\u00fcr Ihr Unternehmen steht? Dann ist Ihre Positionierung wohl noch nicht auf den Punkt gebracht. Kein Grund zur Panik \u2013 daf\u00fcr sind wir da. Wir entwickeln mit Ihnen Kernbotschaften, die im Ged\u00e4chtnis bleiben. Schluss mit st\u00e4ndigen Erkl\u00e4rungen, wer Sie sind und was Sie tun. Machen Sie sich bei Ihren Zielgruppen einen Namen!\n<\/div>\n<\/div><\/div><\/div>\n<\/section><section class=\"bde-section-107-103 bde-section bde-preset-e7993486-caad-4d4a-a4b9-5e15cb158317\">\n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-image-107-106 bde-image\">\n<figure class=\"breakdance-image breakdance-image--2728\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img loading=\"lazy\" decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/07\/positionierung-kernbotschaften.svg\" width=\"880\" height=\"600\" sizes=\"(max-width: 880px) 100vw, 880px\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-107-779 bde-section bde-preset-44adaead-6649-4611-b275-08fe2d220e7e\">\n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-107-780 bde-heading\">\nUnsere Services\n<\/h2><div class=\"bde-columns-107-789 bde-columns\"><div class=\"bde-column-107-790 bde-column\">\n  \n\t\n\n\n\n<h3 class=\"bde-heading-107-791 bde-heading\">\nMarkenworkhops\n<\/h3><div class=\"bde-icon-list-107-792 bde-icon-list bde-preset-d5f316c5-fad0-4a90-91da-334e4280e32b\">\n<ul>\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Alleinstellungsmerkmale\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Zielgruppen und Bed\u00fcrfnisse\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Klare Kernbotschaften\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Erfahrene Moderation\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      \u00dcbersichtliche Pr\u00e4sentation\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  <\/ul>\n\n<\/div>\n<\/div><div class=\"bde-column-107-793 bde-column\">\n  \n\t\n\n\n\n<h3 class=\"bde-heading-107-794 bde-heading\">\nStrategie\n<\/h3><div class=\"bde-icon-list-107-795 bde-icon-list bde-preset-d5f316c5-fad0-4a90-91da-334e4280e32b\">\n<ul>\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Definition Ziele und KPI\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Vertiefte Marktanalyse\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Segmentierung Zielgruppen\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Marketing Strategie\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Konzept\/Planung Massnahmen\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  <\/ul>\n\n<\/div>\n<\/div><div class=\"bde-column-107-796 bde-column\">\n  \n\t\n\n\n\n<h3 class=\"bde-heading-107-797 bde-heading\">\nUmsetzung\n<\/h3><div class=\"bde-icon-list-107-798 bde-icon-list bde-preset-d5f316c5-fad0-4a90-91da-334e4280e32b\">\n<ul>\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Kreation Content und Visuals\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Setup Kampagnen \u00a0 \u00a0 \u00a0\u00a0\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Analyse und Optimierung\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Regelm\u00e4ssiges Reporting\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Vorschl\u00e4ge Entwicklung\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  <\/ul>\n\n<\/div>\n<\/div><\/div><div class=\"bde-columns-107-799 bde-columns\"><div class=\"bde-column-107-800 bde-column\">\n  \n\t\n\n\n\n<div class=\"bde-button-107-801 bde-button\">\n    \n                                    \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--primary bde-button__button\" href=\"\/markenentwicklung\/kern-botschaft\/\" target=\"_self\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">Kern & Botschaft\u00a0\u00a0<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div><\/div><\/div>\n<\/section><section class=\"bde-section-107-869 bde-section\">\n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-text-107-870 bde-text\">\nFallbeispiel\n<\/div><div class=\"bde-columns-107-871 bde-columns\"><div class=\"bde-column-107-872 bde-column\">\n  \n\t\n\n\n\n<div class=\"bde-text-107-873 bde-text\">\n\n<\/div>\n<\/div><\/div><div class=\"bde-columns-107-874 bde-columns\"><div class=\"bde-column-107-875 bde-column\">\n  \n\t\n\n\n\n<h2 class=\"bde-heading-107-876 bde-heading\">\nBranding und Marketing \u00fcber alle Kan\u00e4le\n<\/h2>\n<\/div><div class=\"bde-column-107-877 bde-column\">\n  \n\t\n\n\n\n<h3 class=\"bde-heading-107-878 bde-heading\">\nMehr Mieter dank Repositionierung\n<\/h3><div class=\"bde-rich-text-107-881 bde-rich-text breakdance-rich-text-styles\">\n<p class=\"p1\">Das Gewerbehaus Achteck in Urdorf wurde komplett renoviert, um neue Mieter anzulocken. Da der Markt eher ges\u00e4ttigt ist, wird neben den Bauarbeiten stark ins Marketing investiert. So soll das Gewerbehaus neu positioniert werden und Kernbotschaften manifestiert werden. Neues Naming, neue Webseite und neue Verkaufsunterlagen bringen mehr Mieter und mehr Einnahmen. Building Brands sorgt f\u00fcr eine positive Entwicklung sowie gewinnbringende Resultate.<\/p>\n<\/div><div class=\"bde-image-107-882 bde-image image-link\">\n<figure class=\"breakdance-image breakdance-image--1822\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img loading=\"lazy\" decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/ubs-real-estate-2-1-1.png\" width=\"2000\" height=\"1000\" srcset=\"https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/ubs-real-estate-2-1-1.png 2000w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/ubs-real-estate-2-1-1-300x150.png 300w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/ubs-real-estate-2-1-1-1024x512.png 1024w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/ubs-real-estate-2-1-1-768x384.png 768w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/ubs-real-estate-2-1-1-1536x768.png 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-div-107-892 bde-div\">\n  \n\t\n\n\n\n<div class=\"bde-globalblock-107-893 bde-globalblock\">\n<div class=\"bde-div-2423-100-2423-1 bde-div bde-div-2423-100\">\n  \n\t\n\n\n\n<div class=\"bde-icon-2423-101-2423-1 bde-icon bde-icon-2423-101\">\n\n    \n            <div class=\"bde-icon-icon breakdance-icon-atom\" >\n    \n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 59 44\"><path d=\"M1.01 44c15.41-.81 23.72-9.33 23.72-24.13V0H0v22.91h10.54c0 7.5-2.84 10.95-9.53 12.17V44Zm33.86 0c15.41-.81 23.72-9.33 23.72-24.13V0H33.85v22.91h10.54c0 7.5-2.84 10.95-9.53 12.17V44Z\" style=\"fill:#202020\"\/><\/svg>\n        \n        \n        \n            <\/div>\n    \n\n\n<\/div><div class=\"bde-text-2423-102-2423-1 bde-text bde-text-2423-102\">\nF\u00fcr die Markenentwicklung unseres Gewerbehauses Achteck in Urdorf haben wir mit Gilles Bachmann zusammengearbeitet. Die Positionierung der Immobilie war dabei genauso wichtig wie die Konzeption der Kommunikationsmittel. Er hat uns w\u00e4hrend dem ganzen Prozess kompetent beraten und \u00fcberzeugende Resultate geliefert.\n<\/div><div class=\"bde-div-2423-103-2423-1 bde-div bde-preset-6419805f-66bb-41a6-b47c-f44684a78ec8 bde-div-2423-103\">\n  \n\t\n\n\n\n<div class=\"bde-image-2423-104-2423-1 bde-image bde-preset-d2af7c22-6403-4d6b-a556-2e5f4bb3ffdc bde-image-2423-104\">\n<figure class=\"breakdance-image breakdance-image--1686\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img loading=\"lazy\" decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/roger-heinis.jpg\" width=\"500\" height=\"500\" srcset=\"https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/roger-heinis.jpg 500w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/roger-heinis-300x300.jpg 300w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/roger-heinis-150x150.jpg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-rich-text-2423-108-2423-1 bde-rich-text bde-rich-text-2423-108 breakdance-rich-text-styles\">\n<p>Roger Heinis<br \/>Asset Manager<br \/><a href=\"http:\/\/www.achteck-urdorf.ch\" target=\"_blank\" rel=\"noopener\">UBS Fund Management (Switzerland) AG<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"bde-button-107-894 bde-button\">\n    \n                                    \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--primary bde-button__button\" href=\"\/kunden\/ubs-real-estate\/\" target=\"_self\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">Projekt Achteck\u00a0\u00a0<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div><\/div><\/div>\n<\/section><section class=\"bde-section-107-802 bde-section\">\n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-columns-107-803 bde-columns\"><div class=\"bde-column-107-804 bde-column\">\n  \n\t\n\n\n\n<h2 class=\"bde-heading-107-810 bde-heading\">\nWas Sie davon haben\n<\/h2>\n<\/div><div class=\"bde-column-107-805 bde-column\">\n  \n\t\n\n\n\n<h3 class=\"bde-heading-107-806 bde-heading\">\nKlarheit schafft Anziehung\n<\/h3><div class=\"bde-rich-text-107-807 bde-rich-text breakdance-rich-text-styles\">\n<p>Eine klare Markenpositionierung hilft Kunden, das Unternehmen und seine Produkte oder Dienstleistungen besser zu verstehen. Es stellt sicher, dass die Botschaften und Werte der Marke eindeutig und konsistent kommuniziert werden.<\/p>\n<\/div><h3 class=\"bde-heading-107-808 bde-heading\">\nEinheitliches Verst\u00e4ndnis der Marke\n<\/h3><div class=\"bde-rich-text-107-809 bde-rich-text breakdance-rich-text-styles\">\n<p>Eine klare Markenpositionierung hilft Kunden, das Unternehmen und seine Produkte oder Dienstleistungen besser zu verstehen. Es stellt sicher, dass die Botschaften und Werte der Marke eindeutig und konsistent kommuniziert werden.<\/p>\n<\/div><div class=\"bde-div-107-895 bde-div bde-preset-07fa72a0-8838-4bb1-b6ae-d37ff3405c3b\">\n  \n\t\n\n\n\n<div class=\"bde-columns-107-896 bde-columns\"><div class=\"bde-column-107-897 bde-column\">\n  \n\t\n\n\n\n<div class=\"bde-image-107-898 bde-image\">\n<figure class=\"breakdance-image breakdance-image--181\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img loading=\"lazy\" decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/05\/gilles-bachmann.jpg\" width=\"1200\" height=\"1200\" srcset=\"https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/05\/gilles-bachmann.jpg 1200w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/05\/gilles-bachmann-300x300.jpg 300w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/05\/gilles-bachmann-1024x1024.jpg 1024w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/05\/gilles-bachmann-150x150.jpg 150w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/05\/gilles-bachmann-768x768.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"><\/div>\n\t<\/div><\/figure>\n\n<\/div>\n<\/div><div class=\"bde-column-107-899 bde-column\">\n  \n\t\n\n\n\n<div class=\"bde-text-107-900 bde-text\">\nM\u00f6chten Sie, dass die Vorteile Ihres Angebots sofort verstanden werden?<br>Lassen Sie uns reden!\n<\/div><div class=\"bde-rich-text-107-901 bde-rich-text breakdance-rich-text-styles\">\n<p>Gilles Bachmann<br \/><a href=\"mailto:bachmann@buildingbrands.ch\">E-Mail<\/a> \/ +41 79 234 82 36<\/p>\n<\/div><div class=\"bde-text-107-902 bde-text\">\n\n<\/div><div class=\"bde-button-107-907 bde-button\">\n    \n                                    \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--primary bde-button__button\" href=\"https:\/\/calendly.com\/buildingbrands\/kennenlernen\" target=\"_blank\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">Kennenlern-Termin\u00a0\u00a0<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div><\/div>\n<\/section><section class=\"bde-section-107-715 bde-section\">\n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-columns-107-724 bde-columns\"><div class=\"bde-column-107-725 bde-column\">\n  \n\t\n\n\n\n<h2 class=\"bde-heading-107-726 bde-heading\">\nLogisches und faktenbasiertes Vorgehen\n<\/h2>\n<\/div><div class=\"bde-column-107-727 bde-column\">\n  \n\t\n\n\n\n<h3 class=\"bde-heading-107-728 bde-heading\">\nMarke, Mensch, Markt\n<\/h3><div class=\"bde-rich-text-107-729 bde-rich-text breakdance-rich-text-styles\">\nUm die Markenpositionierung zu sch\u00e4rfen, haben wir die Methode \u00abMarke, Mensch, Markt\u00bb entwickelt. In zwei bis drei pr\u00e4zise gef\u00fchrten Workshops identifizieren wir die spezifischen St\u00e4rken und Leistungen Ihres Unternehmens. Dabei definieren wir Ihre Zielgruppen basierend auf realen Kundenprofilen und analysieren, in welchen Aspekten sich Ihre Marke von den Wettbewerbern abgrenzt. Unsere Methode ist faktenbasiert, pragmatisch und hat sich in der Praxis bew\u00e4hrt. \n<\/div><div class=\"bde-image-107-730 bde-image\">\n<figure class=\"breakdance-image breakdance-image--2801\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img loading=\"lazy\" decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/08\/markenpositionierung.svg\" width=\"750\" height=\"720\" sizes=\"(max-width: 750px) 100vw, 750px\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><h3 class=\"bde-heading-107-731 bde-heading\">\nMarke\n<\/h3><div class=\"bde-icon-list-107-732 bde-icon-list bde-preset-d5f316c5-fad0-4a90-91da-334e4280e32b\">\n<ul>\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Welches sind die spezifischen Leistungen und Services Ihres Unternehmens?\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Wie lassen sich die Leistungen zu Erfolgsbausteinen gruppieren?\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Wo gibt es in Ihrem Angebot L\u00fccken?\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Welche Leistungen sind sind speziell gefragt?\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  <\/ul>\n\n<\/div><h3 class=\"bde-heading-107-733 bde-heading\">\nMensch\n<\/h3><div class=\"bde-icon-list-107-734 bde-icon-list bde-preset-d5f316c5-fad0-4a90-91da-334e4280e32b\">\n<ul>\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Wer sind die Zielgruppen anhand von realer Personen?\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Welche Bed\u00fcrfnisse haben die unterschiedlichen Zielgruppen?\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Mit welchen Unternehmensleistungen k\u00f6nnen Ihre Bed\u00fcrfnisse abgeholt werden?\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  <\/ul>\n\n<\/div><h3 class=\"bde-heading-107-735 bde-heading\">\nMarkt\n<\/h3><div class=\"bde-icon-list-107-736 bde-icon-list bde-preset-d5f316c5-fad0-4a90-91da-334e4280e32b\">\n<ul>\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Wo steht Ihr Angebot im Vergleich zu den Mittbewerbern?\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Welches sind Ihre Alleinstellungsmerkamle?\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Wie l\u00e4sst sich daraus eine klare Positionierung ableiten?\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  <\/ul>\n\n<\/div>\n<\/div><\/div><\/div>\n<\/section><section class=\"bde-section-107-488 bde-section bde-preset-7e4e1056-2e39-40d4-8631-0a14203936f1\">\n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-107-865 bde-div bde-preset-bc211d0f-5143-43c8-ad74-7a1e80afdc72\">\n  \n\t\n\n\n\n<div class=\"bde-div-107-867 bde-div bde-preset-bc211d0f-5143-43c8-ad74-7a1e80afdc72\">\n  \n\t\n\n\n\n<h2 class=\"bde-heading-107-868 bde-heading\">\nWeitere Projekte\n<\/h2>\n<\/div>\n<\/div><div class=\"bde-grid-107-490 bde-grid\">\n  \n\t\n\n\n\n<div class=\"bde-globalblock-107-613 bde-globalblock\">\n<div class=\"bde-div-1777-100-1777-1 bde-div bde-div-1777-100\">\n  \n\t\n\n\n\n<div class=\"bde-image-1777-105-1777-1 bde-image bde-preset-7ee12588-b30e-4471-9b91-098fe417f563 bde-image-1777-105\">\n<figure class=\"breakdance-image breakdance-image--1823\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><a class=\"breakdance-image-link breakdance-image-link--url\" href=\"\/kunden\/ubs-real-estate\/\" target=\"_self\" rel=\"noopener\" data-sub-html=\"\" data-lg-size=\"-\"><img loading=\"lazy\" decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/ubs-real-estate-4-3.png\" width=\"1700\" height=\"1275\" srcset=\"https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/ubs-real-estate-4-3.png 1700w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/ubs-real-estate-4-3-300x225.png 300w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/ubs-real-estate-4-3-1024x768.png 1024w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/ubs-real-estate-4-3-768x576.png 768w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/ubs-real-estate-4-3-1536x1152.png 1536w\" sizes=\"(max-width: 1700px) 100vw, 1700px\"><\/a><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-div-1777-104-1777-1 bde-div bde-preset-bc211d0f-5143-43c8-ad74-7a1e80afdc72 bde-div-1777-104\">\n  \n\t\n\n\n\n<a class=\"bde-text-link-1777-102-1777-1 bde-text-link bde-text-link-1777-102 breakdance-link\" href=\"\/kunden\/ubs-real-estate\/\" target=\"_self\" data-type=\"url\">\n  <h3 >\n  UBS Real Estate\n  <\/h3>\n\n<\/a><a class=\"bde-text-link-1777-103-1777-1 bde-text-link bde-text-link-1777-103 breakdance-link\" href=\"\/kunden\/ubs-real-estate\/\" target=\"_self\" data-type=\"url\">\n  Markenentwicklung und Website<br>Immobilienbranche\n\n<\/a>\n<\/div>\n<\/div>\n<\/div><div class=\"bde-globalblock-107-866 bde-globalblock\">\n<div class=\"bde-image-1776-105-1776-1 bde-image bde-preset-7ee12588-b30e-4471-9b91-098fe417f563 bde-image-1776-105\">\n<figure class=\"breakdance-image breakdance-image--1814\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><a class=\"breakdance-image-link breakdance-image-link--url\" href=\"\/kunden\/rtp\/\" target=\"_self\" rel=\"noopener\" data-sub-html=\"\" data-lg-size=\"-\"><img loading=\"lazy\" decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/rtp_4_3.png\" width=\"1700\" height=\"1275\" srcset=\"https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/rtp_4_3.png 1700w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/rtp_4_3-300x225.png 300w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/rtp_4_3-1024x768.png 1024w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/rtp_4_3-768x576.png 768w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/rtp_4_3-1536x1152.png 1536w\" sizes=\"(max-width: 1700px) 100vw, 1700px\"><\/a><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-div-1776-102-1776-1 bde-div bde-div-1776-102\">\n  \n\t\n\n\n\n<a class=\"bde-text-link-1776-103-1776-1 bde-text-link bde-text-link-1776-103 breakdance-link\" href=\"\/kunden\/rtp\/\" target=\"_self\" data-type=\"url\">\n  <h3 >\n  RTP\n  <\/h3>\n\n<\/a><a class=\"bde-text-link-1776-104-1776-1 bde-text-link bde-text-link-1776-104 breakdance-link\" href=\"\/kunden\/rtp\/\" target=\"_self\" data-type=\"url\">\n  Positionierung und Website<br>IT-Branche\n\n<\/a>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Home Marken\u00adpositionierung: Einen Platz in den K\u00f6pfen Ihrer Zielgruppen. Versteht niemand so richtig, wof\u00fcr Ihr Unternehmen steht? Dann ist Ihre Positionierung wohl noch nicht auf den Punkt gebracht. Kein Grund zur Panik \u2013 daf\u00fcr sind wir da. Wir entwickeln mit Ihnen Kernbotschaften, die im Ged\u00e4chtnis bleiben. Schluss mit st\u00e4ndigen Erkl\u00e4rungen, wer Sie sind und was [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":387,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"class_list":["post-107","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Markenpositionierung Agentur &#8211; Agentur f\u00fcr Digital Marketing und Markenentwicklung aus Z\u00fcrich<\/title>\n<meta name=\"description\" content=\"Eine pr\u00e4zise Markenpositionierung schafft Wettbewerbsvorteile und erh\u00f6ht die Kundenbindung. 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