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{"id":1171,"date":"2024-05-29T11:58:24","date_gmt":"2024-05-29T11:58:24","guid":{"rendered":"https:\/\/www.buildingbrands.ch\/?page_id=1171"},"modified":"2024-09-17T08:55:14","modified_gmt":"2024-09-17T08:55:14","slug":"content-marketing","status":"publish","type":"page","link":"https:\/\/www.buildingbrands.ch\/digital-marketing\/content-marketing\/","title":{"rendered":"Content Marketing"},"content":{"rendered":"<section class=\"bde-section-1171-162 bde-section bde-preset-a4d7e1bf-e3a3-427f-9a50-6dab681edcb8\">\n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-breadcrumbs-1171-210 bde-breadcrumbs\">\n<span><span><a href=\"https:\/\/www.buildingbrands.ch\/\">Home<\/a><\/span><\/span>\n<\/div><div class=\"bde-columns-1171-163 bde-columns\"><div class=\"bde-column-1171-164 bde-column\">\n  \n\t\n\n\n\n<h1 class=\"bde-heading-1171-165 bde-heading\">\nContent Marketing: Mit relevanten Inhalten profilieren\n<\/h1>\n<\/div><div class=\"bde-column-1171-166 bde-column\">\n  \n\t\n\n\n\n<div class=\"bde-text-1171-167 bde-text\">\nWir verhelfen Ihnen mit Content-Marketing, Ihre Online-Pr\u00e4senz zu st\u00e4rken. Durch die Entwicklung von massgeschneidertem, relevantem Inhalt steigern wir Ihre Sichtbarkeit und Markenbekanntheit. Wir identifizieren die optimalen Keywords, um Ihre Expertise zu betonen und die Interaktion mit Ihren Zielgruppen zu vertiefen.\n<\/div>\n<\/div><\/div><\/div>\n<\/section><section class=\"bde-section-1171-168 bde-section\">\n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-image-1171-169 bde-image\">\n<figure class=\"breakdance-image breakdance-image--1409\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img loading=\"lazy\" decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/seo-content-s-1.svg\" width=\"630\" height=\"600\" sizes=\"(max-width: 630px) 100vw, 630px\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-1171-100 bde-section\">\n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-1171-101 bde-heading\">\nUnsere Services\n<\/h2><div class=\"bde-columns-1171-102 bde-columns\"><div class=\"bde-column-1171-103 bde-column\">\n  \n\t\n\n\n\n<h3 class=\"bde-heading-1171-104 bde-heading\">\nKonzeption\n<\/h3><div class=\"bde-icon-list-1171-105 bde-icon-list bde-preset-d5f316c5-fad0-4a90-91da-334e4280e32b\">\n<ul>\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Content Strategie entwickeln\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Content Ideen sammeln\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Content Planung\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  <\/ul>\n\n<\/div>\n<\/div><div class=\"bde-column-1171-106 bde-column\">\n  \n\t\n\n\n\n<h3 class=\"bde-heading-1171-107 bde-heading\">\nUmsetzung\n<\/h3><div class=\"bde-icon-list-1171-271 bde-icon-list bde-preset-d5f316c5-fad0-4a90-91da-334e4280e32b\">\n<ul>\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Texter-Briefing\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Content Produktion\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Content Management\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  <\/ul>\n\n<\/div>\n<\/div><div class=\"bde-column-1171-109 bde-column\">\n  \n\t\n\n\n\n<h3 class=\"bde-heading-1171-110 bde-heading\">\nAnalyse\n<\/h3><div class=\"bde-icon-list-1171-111 bde-icon-list bde-preset-d5f316c5-fad0-4a90-91da-334e4280e32b\">\n<ul>\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Analyse und Audits\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      \u00dcberwachung der Inhalte\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Handlungsempfehlung\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  <\/ul>\n\n<\/div>\n<\/div><\/div><\/div>\n<\/section><section class=\"bde-section-1171-222 bde-section\">\n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-text-1171-223 bde-text\">\nFallbeispiel\n<\/div><div class=\"bde-columns-1171-224 bde-columns\"><div class=\"bde-column-1171-225 bde-column\">\n  \n\t\n\n\n\n<div class=\"bde-text-1171-226 bde-text\">\n\n<\/div>\n<\/div><\/div><div class=\"bde-columns-1171-227 bde-columns\"><div class=\"bde-column-1171-228 bde-column\">\n  \n\t\n\n\n\n<h2 class=\"bde-heading-1171-229 bde-heading\">\nSpannende Jobs, gute Leute\n<\/h2>\n<\/div><div class=\"bde-column-1171-230 bde-column\">\n  \n\t\n\n\n\n<h3 class=\"bde-heading-1171-231 bde-heading\">\nAls attraktiver Arbeitgeber \u00fcberzeugen\n<\/h3><div class=\"bde-rich-text-1171-232 bde-rich-text breakdance-rich-text-styles\">\n<p class=\"p1\">In Workshops mit Mitarbeitenden haben wir ermittelt, was einen attraktiven Arbeitgeber ausmacht und welche Benefits besonders wichtig sind. Basierend darauf haben wir die Arbeitgebermarke gest\u00e4rkt. Authentische Videos zeigen Mitarbeitende aus verschiedenen Fachgebieten, die A\/B-Fragen zu ihrem Arbeitsalltag und zu ihren Zukunftspl\u00e4nen beantworten. Mit gezielten Botschaften haben wir die Attraktivit\u00e4t des Arbeitgebers Kanton BL gesteigert und eine bessere Onlinepr\u00e4senz erzeugt. Dies f\u00fchrt letztendlich zu mehr qualitativ hochwertigen Bewerbungen und einer h\u00f6heren Zufriedenheit bei den Mitarbeitenden.<\/p>\n<\/div><div class=\"bde-columns-1171-248 bde-columns\"><div class=\"bde-column-1171-254 bde-column\">\n  \n\t\n\n\n\n<div class=\"bde-div-1171-255 bde-div\">\n  \n\t\n\n\n\n<div class=\"bde-video-1171-256 bde-video\">\n<div class=\"ee-video-container\">\n                                                                        \n                <lite-youtube\n                        videoid=\"3aIix1vn36I\"\n                                                style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/3aIix1vn36I\/maxresdefault.jpg); \"\n                        class=\"ee-video\"\n                        title=\"\"\n                        params=\"&playsinline=0&rel=0&enablejsapi=1\"\n                >\n                <\/lite-youtube>\n                    \n        \n            \n    <\/div>\n\n<\/div>\n<\/div><div class=\"bde-video-1171-257 bde-video\">\n<div class=\"ee-video-container\">\n                                                                        \n                <lite-youtube\n                        videoid=\"3aIix1vn36I\"\n                                                style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/3aIix1vn36I\/maxresdefault.jpg); \"\n                        class=\"ee-video\"\n                        title=\"\"\n                        params=\"&playsinline=0&rel=0&enablejsapi=1\"\n                >\n                <\/lite-youtube>\n                    \n        \n            \n    <\/div>\n\n<\/div>\n<\/div><div class=\"bde-column-1171-258 bde-column\">\n  \n\t\n\n\n\n<div class=\"bde-div-1171-259 bde-div\">\n  \n\t\n\n\n\n<div class=\"bde-video-1171-260 bde-video\">\n<div class=\"ee-video-container\">\n                                                                        \n                <lite-youtube\n                        videoid=\"3aIix1vn36I\"\n                                                style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/3aIix1vn36I\/maxresdefault.jpg); \"\n                        class=\"ee-video\"\n                        title=\"\"\n                        params=\"&playsinline=0&rel=0&enablejsapi=1\"\n                >\n                <\/lite-youtube>\n                    \n        \n            \n    <\/div>\n\n<\/div>\n<\/div><div class=\"bde-video-1171-261 bde-video\">\n<div class=\"ee-video-container\">\n                                                                        \n                <lite-youtube\n                        videoid=\"5QbQuiWOlXY\"\n                                                style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/5QbQuiWOlXY\/maxresdefault.jpg); \"\n                        class=\"ee-video\"\n                        title=\"\"\n                        params=\"&playsinline=0&rel=0&enablejsapi=1\"\n                >\n                <\/lite-youtube>\n                    \n        \n            \n    <\/div>\n\n<\/div>\n<\/div><\/div><div class=\"bde-div-1171-245 bde-div\">\n  \n\t\n\n\n\n<div class=\"bde-globalblock-1171-246 bde-globalblock\">\n<div class=\"bde-div-2407-100-2407-1 bde-div bde-div-2407-100\">\n  \n\t\n\n\n\n<div class=\"bde-icon-2407-101-2407-1 bde-icon bde-icon-2407-101\">\n\n    \n            <div class=\"bde-icon-icon breakdance-icon-atom\" >\n    \n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 59 44\"><path d=\"M1.01 44c15.41-.81 23.72-9.33 23.72-24.13V0H0v22.91h10.54c0 7.5-2.84 10.95-9.53 12.17V44Zm33.86 0c15.41-.81 23.72-9.33 23.72-24.13V0H33.85v22.91h10.54c0 7.5-2.84 10.95-9.53 12.17V44Z\" style=\"fill:#202020\"\/><\/svg>\n        \n        \n        \n            <\/div>\n    \n\n\n<\/div><div class=\"bde-text-2407-102-2407-1 bde-text bde-text-2407-102\">\nBuilding Brands hat unsere HR-Marketing Kampagne kompetent und engagiert unterst\u00fctzt. Dabei ist ein attraktives Set an Videos entstanden, die wir aktiv auf unseren kantonalen online Kan\u00e4le nutzen.\n<\/div><div class=\"bde-div-2407-103-2407-1 bde-div bde-preset-6419805f-66bb-41a6-b47c-f44684a78ec8 bde-div-2407-103\">\n  \n\t\n\n\n\n<div class=\"bde-image-2407-104-2407-1 bde-image bde-preset-d2af7c22-6403-4d6b-a556-2e5f4bb3ffdc bde-image-2407-104\">\n<figure class=\"breakdance-image breakdance-image--1676\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img loading=\"lazy\" decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/bettina-buomberger.jpeg\" width=\"500\" height=\"500\" srcset=\"https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/bettina-buomberger.jpeg 500w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/bettina-buomberger-300x300.jpeg 300w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/bettina-buomberger-150x150.jpeg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-rich-text-2407-108-2407-1 bde-rich-text bde-rich-text-2407-108 breakdance-rich-text-styles\">\n<p>Bettina Buomberger<br \/>Leiterin Personalamt<br \/><a href=\"http:\/\/bl.ch\" target=\"_blank\" rel=\"noopener\">Kanton Basel-Landschaft<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"bde-button-1171-247 bde-button\">\n    \n                                    \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--primary bde-button__button\" href=\"\/kunden\/kanton-basel-landschaft\/\" target=\"_self\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">Digital Marketing f\u00fcr Kanton BL\u00a0\u00a0<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div><\/div><\/div>\n<\/section><section class=\"bde-section-1171-145 bde-section\">\n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-columns-1171-146 bde-columns\"><div class=\"bde-column-1171-147 bde-column\">\n  \n\t\n\n\n\n<h2 class=\"bde-heading-1171-272 bde-heading\">\nIhre Vorteile\n<\/h2>\n<\/div><div class=\"bde-column-1171-149 bde-column\">\n  \n\t\n\n\n\n<h3 class=\"bde-heading-1171-150 bde-heading\">\nH\u00e4ufiger in den Suchergebnissen\n<\/h3><div class=\"bde-rich-text-1171-273 bde-rich-text breakdance-rich-text-styles\">\n<p>Um Ihre Webseitenbesuche zu steigern, ist Sichtbarkeit bei m\u00f6glichst vielen Suchanfragen wichtig. Durch gezielte Keywordrecherche identifizieren wir relevante Themen, die Ihre Zielgruppe ansprechen. Unser Ziel ist es wertvolle Inhalte f\u00fcr potenzielle Kunden zu liefern und so die Kaufentscheidung positiv zu beeinflussen.<\/p>\n<\/div><h3 class=\"bde-heading-1171-152 bde-heading\">\nPositionieren Sie sich als Experte\n<\/h3><div class=\"bde-rich-text-1171-274 bde-rich-text breakdance-rich-text-styles\">\n<p>Um im Ranking gut abzuschneiden, ist es wichtig, sich als Experte in Ihrem Bereich zu etablieren. Hochwertiger Content, der Ihre Fachkenntnisse zeigt und verschiedene Unterthemen abdeckt, hilft dabei, Ihre Webseite als vertrauensw\u00fcrdige und autoritative Quelle zu positionieren.<\/p>\n<\/div><div class=\"bde-div-1171-262 bde-div bde-preset-07fa72a0-8838-4bb1-b6ae-d37ff3405c3b\">\n  \n\t\n\n\n\n<div class=\"bde-columns-1171-263 bde-columns\"><div class=\"bde-column-1171-264 bde-column\">\n  \n\t\n\n\n\n<div class=\"bde-image-1171-265 bde-image\">\n<figure class=\"breakdance-image breakdance-image--183\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img loading=\"lazy\" decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/05\/adrian-stitzel.jpg\" width=\"1200\" height=\"1200\" srcset=\"https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/05\/adrian-stitzel.jpg 1200w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/05\/adrian-stitzel-300x300.jpg 300w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/05\/adrian-stitzel-1024x1024.jpg 1024w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/05\/adrian-stitzel-150x150.jpg 150w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/05\/adrian-stitzel-768x768.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"><\/div>\n\t<\/div><\/figure>\n\n<\/div>\n<\/div><div class=\"bde-column-1171-266 bde-column\">\n  \n\t\n\n\n\n<div class=\"bde-text-1171-267 bde-text\">\nFragen zu Content Marketing?<br>Lassen Sie uns reden!\n<\/div><div class=\"bde-rich-text-1171-268 bde-rich-text breakdance-rich-text-styles\">\n<p>Adrian Stitzel<br \/><a href=\"mailto:bachmann@buildingbrands.ch\" data-wplink-edit=\"true\">E-Mail<\/a> \/ +41 44 512 77 31<\/p>\n<\/div><div class=\"bde-button-1171-269 bde-button\">\n    \n                                    \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--primary bde-button__button\" href=\"https:\/\/calendly.com\/buildingbrands\/kennenlernen\" target=\"_blank\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">Kennenlern-Termin\u00a0\u00a0<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><div class=\"bde-text-1171-270 bde-text\">\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div><\/div>\n<\/section><section class=\"bde-section-1171-170 bde-section\">\n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-columns-1171-171 bde-columns\"><div class=\"bde-column-1171-172 bde-column\">\n  \n\t\n\n\n\n<h2 class=\"bde-heading-1171-173 bde-heading\">\n5 Schritte zu hochwertigem Content\n<\/h2>\n<\/div><div class=\"bde-column-1171-174 bde-column\">\n  \n\t\n\n\n\n<h3 class=\"bde-heading-1171-175 bde-heading\">\nContent Marketing erfolgreich aufbauen\n<\/h3><div class=\"bde-rich-text-1171-176 bde-rich-text breakdance-rich-text-styles\">\nMit Content zu \u00fcberzeugen ist eine der wichtigsten Aufgaben, um gute Rankingpositionen zu erzielen. Doch wie erstellt man hochwertige und relevante Inhalte? Wir zeigen Ihnen in 5 Schritten, wie Sie Ihr Content Marketing erfolgreich aufbauen.\n<\/div><div class=\"bde-image-1171-177 bde-image\">\n<figure class=\"breakdance-image breakdance-image--1411\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img loading=\"lazy\" decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/seo-prozess-s-1.svg\" width=\"630\" height=\"630\" sizes=\"(max-width: 630px) 100vw, 630px\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><h3 class=\"bde-heading-1171-178 bde-heading\">\n1. Inhalt finden, der Ihre Kunden interessiert\n<\/h3><div class=\"bde-icon-list-1171-275 bde-icon-list bde-preset-d5f316c5-fad0-4a90-91da-334e4280e32b\">\n<ul>\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Welche Keywords bilden die Basis f\u00fcr eine erfolgreiche Content Startegie?\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Welche Antworten zu welchen Themen suchen potenzielle Kunden?\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Was sind die Anforderungen, dass Kunden so oft wie m\u00f6glich mit Ihnen in Kontakt kommen?\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  <\/ul>\n\n<\/div><h3 class=\"bde-heading-1171-180 bde-heading\">\n2. Themen optimal aufbereiten\n<\/h3><div class=\"bde-icon-list-1171-276 bde-icon-list bde-preset-d5f316c5-fad0-4a90-91da-334e4280e32b\">\n<ul>\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Wie sieht eine auf Ihre Ziele und Zielgruppen abgestimmte Content-Strategie aus?\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Welche Inhalten sollen f\u00fcr die richtigen Suchanfragen optimiert werden?\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  <\/ul>\n\n<\/div><h3 class=\"bde-heading-1171-182 bde-heading\">\n3. Nachhaltige Keywordstruktur aufbauen\n<\/h3><div class=\"bde-icon-list-1171-277 bde-icon-list bde-preset-d5f316c5-fad0-4a90-91da-334e4280e32b\">\n<ul>\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Welche Keywords sollen f\u00fcr Ihre festgelegten Seiten ranken?\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Wie sieht Ihre Keywordstruktur aus und wie wird diese in Ihren Inhalten integriert?\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  <\/ul>\n\n<\/div><h3 class=\"bde-heading-1171-184 bde-heading\">\n4. Inhalt, der \u00fcberzeugt\n<\/h3><div class=\"bde-icon-list-1171-278 bde-icon-list bde-preset-d5f316c5-fad0-4a90-91da-334e4280e32b\">\n<ul>\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Welcher Inhalt interessiert Ihre Kunden wirklich?\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Wie kann hochwertiger Inhalt f\u00fcr Ihre Zielgruppe erstellt werden?\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Wie kann Ihre Botschaft klar und ansprechend kommuniziert werden?\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  <\/ul>\n\n<\/div><h3 class=\"bde-heading-1171-186 bde-heading\">\n5. Rankingpositionen verbessern und halten\n<\/h3><div class=\"bde-icon-list-1171-279 bde-icon-list bde-preset-d5f316c5-fad0-4a90-91da-334e4280e32b\">\n<ul>\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Wie kann der Erfolg Ihres Content-Marketings gemessen werden?\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Welche Kennzahlen sind relevant, um die Performance Ihrer Content-Strategie zu messen?\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Welche Optimierungen braucht es, um die bestm\u00f6glichen Ergebnisse zu erzielen?\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  <\/ul>\n\n<\/div>\n<\/div><\/div><div class=\"bde-columns-1171-188 bde-columns\"><div class=\"bde-column-1171-189 bde-column\">\n  \n\t\n\n\n\n<h2 class=\"bde-heading-1171-190 bde-heading\">\nStorytelling\n<\/h2>\n<\/div><div class=\"bde-column-1171-191 bde-column\">\n  \n\t\n\n\n\n<h3 class=\"bde-heading-1171-192 bde-heading\">\nDas T\u00fcpfelchen auf dem i\n<\/h3><div class=\"bde-rich-text-1171-193 bde-rich-text breakdance-rich-text-styles\">\nAls erfolgreiche Content Marketing Agentur in der Schweiz setzen wir auf kreative Ans\u00e4tze und erz\u00e4hlen Ihre Markengeschichte auf authentische und fesselnde Weise. Durch die Verkn\u00fcpfung Ihrer Botschaften mit relevanten Geschichten und Emotionen schaffen wir eine Bindung zu Ihrer Zielgruppe und steigern Ihre Markenbekanntheit nachhaltig.\n<\/div>\n<\/div><\/div><\/div>\n<\/section><section class=\"bde-section-1171-205 bde-section bde-preset-7e4e1056-2e39-40d4-8631-0a14203936f1\">\n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-1171-220 bde-div bde-preset-bc211d0f-5143-43c8-ad74-7a1e80afdc72\">\n  \n\t\n\n\n\n<h2 class=\"bde-heading-1171-221 bde-heading\">\nWeitere Projekte\n<\/h2>\n<\/div><div class=\"bde-grid-1171-207 bde-grid\">\n  \n\t\n\n\n\n<div class=\"bde-globalblock-1171-208 bde-globalblock\">\n<div class=\"bde-image-1636-110-1636-1 bde-image bde-preset-7ee12588-b30e-4471-9b91-098fe417f563 bde-image-1636-110\">\n<figure class=\"breakdance-image breakdance-image--2079\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><a class=\"breakdance-image-link breakdance-image-link--url\" href=\"\/kunden\/universitaet-basel\/\" target=\"_self\" rel=\"noopener\" data-sub-html=\"\" data-lg-size=\"-\"><img loading=\"lazy\" decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/uni-basel-m-3-1.jpg\" width=\"1332\" height=\"999\" srcset=\"https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/uni-basel-m-3-1.jpg 1332w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/uni-basel-m-3-1-300x225.jpg 300w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/uni-basel-m-3-1-1024x768.jpg 1024w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/uni-basel-m-3-1-768x576.jpg 768w\" sizes=\"(max-width: 1332px) 100vw, 1332px\"><\/a><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-div-1636-102-1636-1 bde-div bde-preset-bc211d0f-5143-43c8-ad74-7a1e80afdc72 bde-div-1636-102\">\n  \n\t\n\n\n\n<a class=\"bde-text-link-1636-103-1636-1 bde-text-link bde-text-link-1636-103 breakdance-link\" href=\"\/kunden\/universitaet-basel\/\" target=\"_self\" data-type=\"url\">\n  <h3 >\n  Universit\u00e4t Basel\n  <\/h3>\n\n<\/a><a class=\"bde-text-link-1636-104-1636-1 bde-text-link bde-text-link-1636-104 breakdance-link\" href=\"\/kunden\/universitaet-basel\/\" target=\"_self\" data-type=\"url\">\n  Social Media Marketing<br>Bildungsbranche\n\n<\/a>\n<\/div>\n<\/div><div class=\"bde-globalblock-1171-209 bde-globalblock\">\n<div class=\"bde-image-1903-105-1903-1 bde-image bde-preset-7ee12588-b30e-4471-9b91-098fe417f563 bde-image-1903-105\">\n<figure class=\"breakdance-image breakdance-image--1412\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><a class=\"breakdance-image-link breakdance-image-link--url\" href=\"\/kunden\/kanton-basel-landschaft\/\" target=\"_self\" rel=\"noopener\" data-sub-html=\"\" data-lg-size=\"-\"><img loading=\"lazy\" decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/kanton-basel-landschaft-m.jpg\" width=\"1332\" height=\"999\" srcset=\"https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/kanton-basel-landschaft-m.jpg 1332w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/kanton-basel-landschaft-m-300x225.jpg 300w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/kanton-basel-landschaft-m-1024x768.jpg 1024w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/kanton-basel-landschaft-m-768x576.jpg 768w\" sizes=\"(max-width: 1332px) 100vw, 1332px\"><\/a><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-div-1903-102-1903-1 bde-div bde-div-1903-102\">\n  \n\t\n\n\n\n<a class=\"bde-text-link-1903-103-1903-1 bde-text-link bde-text-link-1903-103 breakdance-link\" href=\"\/kunden\/kanton-basel-landschaft\/\" target=\"_self\" data-type=\"url\">\n  <h3 >\n  Kanton Basel-Landschaft\n  <\/h3>\n\n<\/a><a class=\"bde-text-link-1903-104-1903-1 bde-text-link bde-text-link-1903-104 breakdance-link\" href=\"\/kunden\/kanton-basel-landschaft\/\" target=\"_self\" data-type=\"url\">\n  Kampagne Employer Branding<br>Organisationen\n\n<\/a>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Home Content Marketing: Mit relevanten Inhalten profilieren Wir verhelfen Ihnen mit Content-Marketing, Ihre Online-Pr\u00e4senz zu st\u00e4rken. Durch die Entwicklung von massgeschneidertem, relevantem Inhalt steigern wir Ihre Sichtbarkeit und Markenbekanntheit. Wir identifizieren die optimalen Keywords, um Ihre Expertise zu betonen und die Interaktion mit Ihren Zielgruppen zu vertiefen. Unsere Services Konzeption Content Strategie entwickeln Content Ideen [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":136,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"class_list":["post-1171","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content Marketing: Ranking ausbauen &#8211; Agentur f\u00fcr Digital Marketing und Markenentwicklung aus Z\u00fcrich<\/title>\n<meta name=\"description\" content=\"Wir unterst\u00fctzen Sie Ihr Content Marketing mit den richtigen Keywords nachhaltig aufzubauen und Rankingpositionen in der Suche auszubauen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.buildingbrands.ch\/digital-marketing\/content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Marketing\" \/>\n<meta property=\"og:description\" content=\"Wir unterst\u00fctzen Sie Ihr Content Marketing mit den richtigen Keywords nachhaltig aufzubauen und Rankingpositionen in der Suche auszubauen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.buildingbrands.ch\/digital-marketing\/content-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Agentur f\u00fcr Digital Marketing und Markenentwicklung aus Z\u00fcrich\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/buildingbrandsgmbh\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-17T08:55:14+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.buildingbrands.ch\/digital-marketing\/content-marketing\/\",\"url\":\"https:\/\/www.buildingbrands.ch\/digital-marketing\/content-marketing\/\",\"name\":\"Content Marketing: Ranking ausbauen &#8211; 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