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{"id":1175,"date":"2024-05-29T11:59:09","date_gmt":"2024-05-29T11:59:09","guid":{"rendered":"https:\/\/www.buildingbrands.ch\/?page_id=1175"},"modified":"2024-09-17T08:56:37","modified_gmt":"2024-09-17T08:56:37","slug":"e-commerce-marketing-mit-google-shopping","status":"publish","type":"page","link":"https:\/\/www.buildingbrands.ch\/digital-marketing\/e-commerce-marketing-mit-google-shopping\/","title":{"rendered":"E-Commerce Marketing"},"content":{"rendered":"<section class=\"bde-section-1175-162 bde-section bde-preset-a4d7e1bf-e3a3-427f-9a50-6dab681edcb8\">\n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-breadcrumbs-1175-216 bde-breadcrumbs bde-preset-d0f77278-d470-4e83-9c82-9b465bbdfc45\">\n<span><span><a href=\"https:\/\/www.buildingbrands.ch\/\">Home<\/a><\/span><\/span>\n<\/div><div class=\"bde-columns-1175-163 bde-columns\"><div class=\"bde-column-1175-164 bde-column\">\n  \n\t\n\n\n\n<h1 class=\"bde-heading-1175-165 bde-heading\">\nE-Commerce-Marketing: Umsatz nachhaltig steigern\n<\/h1>\n<\/div><div class=\"bde-column-1175-166 bde-column\">\n  \n\t\n\n\n\n<div class=\"bde-text-1175-167 bde-text\">\nEffizienz im Werbebudget ist im E-Commerce entscheidend f\u00fcr den Gesch\u00e4ftserfolg. Google Shopping bietet daf\u00fcr viele M\u00f6glichkeiten. Es f\u00fchrt die Nutzer durch Automatisierung zielgerichtet zu den gesuchten Produkten. Mit unserem Know-how unterst\u00fctzen wir Sie dabei, die Sichtbarkeit Ihrer Produkte zu erh\u00f6hen und Ihre Werbeausgaben zu optimieren.\n<\/div>\n<\/div><\/div><\/div>\n<\/section><section class=\"bde-section-1175-193 bde-section\">\n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-image-1175-194 bde-image\">\n<figure class=\"breakdance-image breakdance-image--1415\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img loading=\"lazy\" decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/e-commerce-marketing-s.svg\" width=\"860\" height=\"600\" sizes=\"(max-width: 860px) 100vw, 860px\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-1175-100 bde-section\">\n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-1175-101 bde-heading\">\nUnsere Services\n<\/h2><div class=\"bde-columns-1175-102 bde-columns\"><div class=\"bde-column-1175-103 bde-column\">\n  \n\t\n\n\n\n<h3 class=\"bde-heading-1175-104 bde-heading\">\nStrategie\n<\/h3><div class=\"bde-icon-list-1175-263 bde-icon-list bde-preset-d5f316c5-fad0-4a90-91da-334e4280e32b\">\n<ul>\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Marktanalyse\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Wettbewerbsanalyse\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Entwicklung Strategie\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Zielgruppendefinition\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  <\/ul>\n\n<\/div>\n<\/div><div class=\"bde-column-1175-106 bde-column\">\n  \n\t\n\n\n\n<h3 class=\"bde-heading-1175-107 bde-heading\">\nUmsetzung\n<\/h3><div class=\"bde-icon-list-1175-264 bde-icon-list bde-preset-d5f316c5-fad0-4a90-91da-334e4280e32b\">\n<ul>\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Shopping-Kampagnen\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Media-Mix und Budgetierung\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Aufbereitung Produkte Feed\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Implementierung Tools\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  <\/ul>\n\n<\/div>\n<\/div><div class=\"bde-column-1175-109 bde-column\">\n  \n\t\n\n\n\n<h3 class=\"bde-heading-1175-110 bde-heading\">\nAnalyse\n<\/h3><div class=\"bde-icon-list-1175-265 bde-icon-list bde-preset-d5f316c5-fad0-4a90-91da-334e4280e32b\">\n<ul>\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Regelm\u00e4ssiges Reporting\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Budget\u00fcberwachung\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Anpassung Produkte Feed\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Anpassung Kampagnen\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  <\/ul>\n\n<\/div>\n<\/div><\/div><\/div>\n<\/section><section class=\"bde-section-1175-228 bde-section\">\n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-text-1175-229 bde-text\">\nFallbeispiel\n<\/div><div class=\"bde-columns-1175-230 bde-columns\"><div class=\"bde-column-1175-231 bde-column\">\n  \n\t\n\n\n\n<div class=\"bde-text-1175-232 bde-text\">\n\n<\/div>\n<\/div><\/div><div class=\"bde-columns-1175-233 bde-columns\"><div class=\"bde-column-1175-234 bde-column\">\n  \n\t\n\n\n\n<h2 class=\"bde-heading-1175-235 bde-heading\">\nOnline Marketing im umk\u00e4mpften Weinmarkt\n<\/h2>\n<\/div><div class=\"bde-column-1175-236 bde-column\">\n  \n\t\n\n\n\n<h3 class=\"bde-heading-1175-237 bde-heading\">\nAutomatisierung f\u00fcr maximale Effizienz\n<\/h3><div class=\"bde-rich-text-1175-238 bde-rich-text breakdance-rich-text-styles\">\n<div class=\"grid fullwidth\"><div class=\"stack stack-spacing-page fullwidth column\"><div class=\"stack fullwidth column spacing-medium\"><div class=\"bde-rich-text-1259-115 bde-rich-text breakdance-rich-text-styles\"><p class=\"p1\">Gerstl Weinselektionen bietet \u00fcber 7000 Weine aus Europa und der ganzen Welt an. Das Team ist \"weinverr\u00fcckt\", mit 2800+ Degustationsnotizen j\u00e4hrlich und \u00fcber 400 besuchten Weing\u00fctern. Mit digitalem Marketing zielen wir auf Gewinnsteigerung ab und nutzen automatisierte Kampagnen mit Google Shopping und Search Ads. Resultat: Mehr Umsatz, Profit und Sichtbarkeit verschiedener Weine in den Google Suchresultaten. Bessere Verkaufszahlen und mehr Pr\u00e4senz dank Building Brands.<\/p><\/div><\/div><\/div><\/div>\n<\/div><div class=\"bde-image-1175-241 bde-image\">\n<figure class=\"breakdance-image breakdance-image--1800\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img loading=\"lazy\" decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/gerstl-2-1-1.jpg\" width=\"1920\" height=\"960\" srcset=\"https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/gerstl-2-1-1.jpg 1920w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/gerstl-2-1-1-300x150.jpg 300w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/gerstl-2-1-1-1024x512.jpg 1024w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/gerstl-2-1-1-768x384.jpg 768w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/gerstl-2-1-1-1536x768.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-div-1175-251 bde-div\">\n  \n\t\n\n\n\n<div class=\"bde-globalblock-1175-252 bde-globalblock\">\n<div class=\"bde-div-2418-100-2418-1 bde-div bde-div-2418-100\">\n  \n\t\n\n\n\n<div class=\"bde-icon-2418-101-2418-1 bde-icon bde-icon-2418-101\">\n\n    \n            <div class=\"bde-icon-icon breakdance-icon-atom\" >\n    \n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 59 44\"><path d=\"M1.01 44c15.41-.81 23.72-9.33 23.72-24.13V0H0v22.91h10.54c0 7.5-2.84 10.95-9.53 12.17V44Zm33.86 0c15.41-.81 23.72-9.33 23.72-24.13V0H33.85v22.91h10.54c0 7.5-2.84 10.95-9.53 12.17V44Z\" style=\"fill:#202020\"\/><\/svg>\n        \n        \n        \n            <\/div>\n    \n\n\n<\/div><div class=\"bde-text-2418-102-2418-1 bde-text bde-text-2418-102\">\nBuilding Brands hat unsere bisherigen Online Marketing-Massnahmen analysiert. Ihre empfohlenen Optimierungen f\u00fchrten schon nach kurzer Zeit zu mehr Sichtbarkeit und Umsatz. Wir sch\u00e4tzen an Building Brands, dass sie sich in unsere Wein-Marketing-Welt reinknien, immer mitdenken und uns helfen, das Maximum aus unserem Marketingbudget herauszuholen.\n<\/div><div class=\"bde-div-2418-103-2418-1 bde-div bde-preset-6419805f-66bb-41a6-b47c-f44684a78ec8 bde-div-2418-103\">\n  \n\t\n\n\n\n<div class=\"bde-image-2418-104-2418-1 bde-image bde-preset-d2af7c22-6403-4d6b-a556-2e5f4bb3ffdc bde-image-2418-104\">\n<figure class=\"breakdance-image breakdance-image--1684\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img loading=\"lazy\" decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/marcio-hamann.jpg\" width=\"500\" height=\"500\" srcset=\"https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/marcio-hamann.jpg 500w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/marcio-hamann-300x300.jpg 300w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/marcio-hamann-150x150.jpg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-rich-text-2418-108-2418-1 bde-rich-text bde-rich-text-2418-108 breakdance-rich-text-styles\">\n<p>Marcio Hamann<br \/>Leiter Online Business \/ Content Manager<br \/><a href=\"http:\/\/www.gerstl.ch\" target=\"_blank\" rel=\"noopener\">Gerstl Weinselektionen AG<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"bde-button-1175-253 bde-button\">\n    \n                                    \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--primary bde-button__button\" href=\"\/kunden\/gerstl-weinselektionen\/\" target=\"_self\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">Digital Marketing f\u00fcr Gerstl<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div><\/div><\/div>\n<\/section><section class=\"bde-section-1175-145 bde-section\">\n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-columns-1175-146 bde-columns\"><div class=\"bde-column-1175-147 bde-column\">\n  \n\t\n\n\n\n<h2 class=\"bde-heading-1175-148 bde-heading\">\nDie Benefits \u2013 was Sie davon haben\n<\/h2>\n<\/div><div class=\"bde-column-1175-149 bde-column\">\n  \n\t\n\n\n\n<h3 class=\"bde-heading-1175-150 bde-heading\">\nMehr Umsatz, mehr Profit\n<\/h3><div class=\"bde-rich-text-1175-266 bde-rich-text breakdance-rich-text-styles\">\n<p>Google Shopping erm\u00f6glicht die automatisierte Bewerbung aller Produkte Ihres Online Shops. Wir beraten Sie bei der Wahl zwischen Umsatz- und Profitmaximierung. Weiter unterst\u00fctzen wir Sie bei der E-Commerce-Strategie und der Auswahl geeigneter E-Commerce-Marktpl\u00e4tze.<\/p>\n<\/div><h3 class=\"bde-heading-1175-152 bde-heading\">\nGenauere Daten\n<\/h3><div class=\"bde-rich-text-1175-267 bde-rich-text breakdance-rich-text-styles\">\n<p>Dank umfassender Nutzerdaten und einfachem Conversion Tracking sehen Sie jederzeit, wie effizient Ihr Werbebudget eingesetzt wird. Diese Daten helfen Ihnen und uns, datenbasierte Entscheidungen zu treffen, wenn es um die Frage geht, ob der Werbefranken richtig investiert ist.<\/p>\n<\/div><div class=\"bde-div-1175-254 bde-div bde-preset-07fa72a0-8838-4bb1-b6ae-d37ff3405c3b\">\n  \n\t\n\n\n\n<div class=\"bde-columns-1175-255 bde-columns\"><div class=\"bde-column-1175-256 bde-column\">\n  \n\t\n\n\n\n<div class=\"bde-image-1175-257 bde-image\">\n<figure class=\"breakdance-image breakdance-image--183\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img loading=\"lazy\" decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/05\/adrian-stitzel.jpg\" width=\"1200\" height=\"1200\" srcset=\"https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/05\/adrian-stitzel.jpg 1200w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/05\/adrian-stitzel-300x300.jpg 300w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/05\/adrian-stitzel-1024x1024.jpg 1024w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/05\/adrian-stitzel-150x150.jpg 150w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/05\/adrian-stitzel-768x768.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"><\/div>\n\t<\/div><\/figure>\n\n<\/div>\n<\/div><div class=\"bde-column-1175-258 bde-column\">\n  \n\t\n\n\n\n<div class=\"bde-text-1175-259 bde-text\">\nFragen zu E-Commerce Marketing?<br>Lassen Sie uns reden!\n<\/div><div class=\"bde-rich-text-1175-260 bde-rich-text breakdance-rich-text-styles\">\n<p>Adrian Stitzel<br \/><a href=\"mailto:bachmann@buildingbrands.ch\" data-wplink-edit=\"true\">E-Mail<\/a> \/ +41 44 512 77 31<\/p>\n<\/div><div class=\"bde-button-1175-261 bde-button\">\n    \n                                    \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--primary bde-button__button\" href=\"https:\/\/calendly.com\/buildingbrands\/kennenlernen\" target=\"_blank\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">Kennenlern-Termin\u00a0\u00a0<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><div class=\"bde-text-1175-262 bde-text\">\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div><\/div>\n<\/section><section class=\"bde-section-1175-168 bde-section\">\n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-columns-1175-169 bde-columns\"><div class=\"bde-column-1175-170 bde-column\">\n  \n\t\n\n\n\n<h2 class=\"bde-heading-1175-171 bde-heading\">\nIn 3 Schritten mehr aus dem Werbefranken machen\n<\/h2>\n<\/div><div class=\"bde-column-1175-172 bde-column\">\n  \n\t\n\n\n\n<h3 class=\"bde-heading-1175-173 bde-heading\">\nOffener Austausch\n<\/h3><div class=\"bde-rich-text-1175-174 bde-rich-text breakdance-rich-text-styles\">\nAls Grundlage f\u00fcr erfolgreiche Kampagnen braucht es einen offenen Austausch zwischen unseren Kund:innen und uns \u00fcber den eigenen Markt, Budget\u00fcberlegungen und Zielvorstellungen, auch nach dem Start der Kampagnen. Jeder Markt ist fluid und ver\u00e4ndert sich laufend. Dank dem Austausch k\u00f6nnen wir diese Entwicklungen voraussehen oder darauf reagieren.\n<\/div><div class=\"bde-image-1175-175 bde-image\">\n<figure class=\"breakdance-image breakdance-image--1416\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img loading=\"lazy\" decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/e-commerce-schritte.svg\" width=\"850\" height=\"750\" sizes=\"(max-width: 850px) 100vw, 850px\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><h3 class=\"bde-heading-1175-176 bde-heading\">\n1. Produkte-Feed an Werbekan\u00e4le anpassen\n<\/h3><div class=\"bde-icon-list-1175-268 bde-icon-list bde-preset-d5f316c5-fad0-4a90-91da-334e4280e32b\">\n<ul>\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Wie wird der Produkte-Katalog Ihres Online-Shop automatisch generiert?\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Wie erzielt Ihr Produkte-Feed \u00fcber die Werbekan\u00e4le maximale Performance?\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  <\/ul>\n\n<\/div><h3 class=\"bde-heading-1175-178 bde-heading\">\n2. Conversion Tracking \/ Remarketing\n<\/h3><div class=\"bde-icon-list-1175-269 bde-icon-list bde-preset-d5f316c5-fad0-4a90-91da-334e4280e32b\">\n<ul>\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Welche K\u00e4ufe sind \u00fcber Ihre Kampagne zu Stande gekommen?\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Wie hoch ist der Anteil Ihrer Werbekosten am Umsatz?\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Wie k\u00f6nnen Interessierte mittels Remarketing erneut angesprochen werden?\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  <\/ul>\n\n<\/div><h3 class=\"bde-heading-1175-180 bde-heading\">\n3. Den richtigen Mix an Werbeformaten finden\n<\/h3><div class=\"bde-icon-list-1175-270 bde-icon-list bde-preset-d5f316c5-fad0-4a90-91da-334e4280e32b\">\n<ul>\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Wie sieht der richtige Mix an Werbeformaten und E-Commerce-Marktpl\u00e4tzen aus?\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  <\/ul>\n\n<\/div>\n<\/div><\/div><div class=\"bde-columns-1175-186 bde-columns\"><div class=\"bde-column-1175-187 bde-column\">\n  \n\t\n\n\n\n<h2 class=\"bde-heading-1175-188 bde-heading\">\nDie Shopping-Toolbox\n<\/h2>\n<\/div><div class=\"bde-column-1175-189 bde-column\">\n  \n\t\n\n\n\n<h3 class=\"bde-heading-1175-190 bde-heading\">\nTipps und Tricks\n<\/h3><div class=\"bde-rich-text-1175-191 bde-rich-text breakdance-rich-text-styles\">\nGanz von alleine f\u00fchren auch Google Shopping-Kampagnen nicht zum Erfolg. Es braucht Kenntnisse \u00fcber die Kniffs, welche die Kampagnen zu ihrer Bestform auflaufen lassen. Ein paar davon sind hier aufgelistet:\n<\/div><h3 class=\"bde-heading-1175-195 bde-heading\">\nOptimierung nach Preisklassen oder Margen\n<\/h3><div class=\"bde-rich-text-1175-196 bde-rich-text breakdance-rich-text-styles\">\nPreis und Marge sind im Produkte-Feed enthalten. Mit unserem Feed-Management-Tool Channable k\u00f6nnen wir die Produkte anhand von Regeln einer Preisklasse oder einer Margengruppe zuordnen \u2013 vollautomatisiert. Diesen Gruppen k\u00f6nnen wir unterschiedliche Performanceziele zuordnen. So stellen wir sicher, dass die Werbung nicht teurer als das einzelne Produkt ist.\n<\/div><h3 class=\"bde-heading-1175-199 bde-heading\">\nUnaufdringliches Remarketing\n<\/h3><div class=\"bde-rich-text-1175-198 bde-rich-text breakdance-rich-text-styles\">\nMit Remarketing sprechen Kampagnen Menschen nach einem ersten Kontakt mit Ihrem Unternehmen oder einem Produkt erneut an. Damit dies nicht nervt, grenzen wir die Ausrichtung so eng wie n\u00f6tig ein. Und holen damit das Beste aus jeder Kampagne heraus.\n<\/div><h3 class=\"bde-heading-1175-200 bde-heading\">\nLandingpage\n<\/h3><div class=\"bde-rich-text-1175-197 bde-rich-text breakdance-rich-text-styles\">\nDie Landingpage leistet einen wichtigen Beitrag am Erfolg jeder Shopping-Kampagne im E-Commerce Marketing. Wird das Produkt umfassend beschrieben? Ist der Content gut gegliedert und so aufbereitet, dass ihn auch Google versteht? Punkte, deren Umsetzung einerseits f\u00fcr Sichtbarkeit in Suchmaschinen, andererseits f\u00fcr erfolgreiche Kampagnen wichtig sind.\n<\/div>\n<\/div><\/div><\/div>\n<\/section><section class=\"bde-section-1175-211 bde-section bde-preset-7e4e1056-2e39-40d4-8631-0a14203936f1\">\n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-1175-226 bde-div bde-preset-bc211d0f-5143-43c8-ad74-7a1e80afdc72\">\n  \n\t\n\n\n\n<h2 class=\"bde-heading-1175-227 bde-heading\">\nWeitere Projekte\n<\/h2>\n<\/div><div class=\"bde-grid-1175-213 bde-grid\">\n  \n\t\n\n\n\n<div class=\"bde-globalblock-1175-214 bde-globalblock\">\n<div class=\"bde-image-1883-126-1883-1 bde-image bde-preset-7ee12588-b30e-4471-9b91-098fe417f563 bde-image-1883-126\">\n<figure class=\"breakdance-image breakdance-image--1386\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><a class=\"breakdance-image-link breakdance-image-link--url\" href=\"\/kunden\/amag-digital-marketing\/\" target=\"_self\" rel=\"noopener\" data-sub-html=\"\" data-lg-size=\"-\"><img loading=\"lazy\" decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/amag-4-3-1.jpg\" width=\"1200\" height=\"900\" srcset=\"https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/amag-4-3-1.jpg 1200w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/amag-4-3-1-300x225.jpg 300w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/amag-4-3-1-1024x768.jpg 1024w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/amag-4-3-1-768x576.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"><\/a><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-div-1883-104-1883-1 bde-div bde-div-1883-104\">\n  \n\t\n\n\n\n<a class=\"bde-text-link-1883-105-1883-1 bde-text-link bde-text-link-1883-105 breakdance-link\" href=\"\/kunden\/amag-digital-marketing\/\" target=\"_self\" data-type=\"url\">\n  <h3 >\n  AMAG\n  <\/h3>\n\n<\/a><a class=\"bde-text-link-1883-106-1883-1 bde-text-link bde-text-link-1883-106 breakdance-link\" href=\"\/kunden\/amag-digital-marketing\/\" target=\"_self\" data-type=\"url\">\n  Online-Marketing<br>Automobilbranche\n\n<\/a>\n<\/div>\n<\/div><div class=\"bde-globalblock-1175-215 bde-globalblock\">\n<div class=\"bde-image-562-105-562-1 bde-image bde-preset-7ee12588-b30e-4471-9b91-098fe417f563 bde-image-562-105\">\n<figure class=\"breakdance-image breakdance-image--1801\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><a class=\"breakdance-image-link breakdance-image-link--url\" href=\"\/kunden\/gerstl-weinselektionen\/\" target=\"_self\" rel=\"noopener\" data-sub-html=\"\" data-lg-size=\"-\"><img loading=\"lazy\" decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/gerstl-4-3-1.jpg\" width=\"1200\" height=\"900\" srcset=\"https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/gerstl-4-3-1.jpg 1200w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/gerstl-4-3-1-300x225.jpg 300w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/gerstl-4-3-1-1024x768.jpg 1024w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/gerstl-4-3-1-768x576.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"><\/a><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-div-562-102-562-1 bde-div bde-preset-bc211d0f-5143-43c8-ad74-7a1e80afdc72 bde-div-562-102\">\n  \n\t\n\n\n\n<a class=\"bde-text-link-562-103-562-1 bde-text-link bde-text-link-562-103 breakdance-link\" href=\"\/kunden\/gerstl-weinselektionen\/\" target=\"_self\" data-type=\"url\">\n  <h3 >\n  Gerstl Weinselektionen \u00a0 \u00a0\n  <\/h3>\n\n<\/a><a class=\"bde-text-link-562-104-562-1 bde-text-link bde-text-link-562-104 breakdance-link\" href=\"\/kunden\/gerstl-weinselektionen\/\" target=\"_self\" data-type=\"url\">\n  E-Commerce Marketing<br>Weinhandel\n\n<\/a>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Home E-Commerce-Marketing: Umsatz nachhaltig steigern Effizienz im Werbebudget ist im E-Commerce entscheidend f\u00fcr den Gesch\u00e4ftserfolg. Google Shopping bietet daf\u00fcr viele M\u00f6glichkeiten. Es f\u00fchrt die Nutzer durch Automatisierung zielgerichtet zu den gesuchten Produkten. Mit unserem Know-how unterst\u00fctzen wir Sie dabei, die Sichtbarkeit Ihrer Produkte zu erh\u00f6hen und Ihre Werbeausgaben zu optimieren. Unsere Services Strategie Marktanalyse Wettbewerbsanalyse [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":136,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"class_list":["post-1175","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-Commerce Marketing mit Google Shopping &#8211; Agentur f\u00fcr Digital Marketing und Markenentwicklung aus Z\u00fcrich<\/title>\n<meta name=\"description\" content=\"E-Commerce Marketing: Mehr Umsatz oder mehr Profit mit Google Shopping. 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