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{"id":1239,"date":"2024-06-24T11:44:51","date_gmt":"2024-06-24T11:44:51","guid":{"rendered":"https:\/\/www.buildingbrands.ch\/?page_id=1239"},"modified":"2024-06-27T13:39:04","modified_gmt":"2024-06-27T13:39:04","slug":"zhaw","status":"publish","type":"page","link":"https:\/\/www.buildingbrands.ch\/kunden\/zhaw\/","title":{"rendered":"ZHAW"},"content":{"rendered":"<section class=\"bde-section-1239-100 bde-section bde-preset-a4d7e1bf-e3a3-427f-9a50-6dab681edcb8\">\n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-breadcrumbs-1239-145 bde-breadcrumbs\">\n<span><span><a href=\"https:\/\/www.buildingbrands.ch\/\">Home<\/a><\/span><\/span>\n<\/div><div class=\"bde-columns-1239-101 bde-columns\"><div class=\"bde-column-1239-102 bde-column\">\n  \n\t\n\n\n\n<h1 class=\"bde-heading-1239-103 bde-heading\">\nGoogle Ads f\u00fcr die ZHAW Soziale Arbeit\n<\/h1>\n<\/div><div class=\"bde-column-1239-104 bde-column\">\n  \n\t\n\n\n\n<div class=\"bde-text-1239-105 bde-text\">\nDie ZHAW Soziale Arbeit bietet ein breites Weiterbildungsangebot an. Wir unterst\u00fctzen die Hochschule mit Google Ads-Kampagnen bei der Vermarktung der Lehrg\u00e4nge.\n<\/div>\n<\/div><\/div><\/div>\n<\/section><section class=\"bde-section-1239-106 bde-section\">\n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-image-1239-107 bde-image\">\n<figure class=\"breakdance-image breakdance-image--1491\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img loading=\"lazy\" decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/zhaw-2-1-Kopie.jpg\" width=\"2000\" height=\"1000\" srcset=\"https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/zhaw-2-1-Kopie.jpg 2000w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/zhaw-2-1-Kopie-300x150.jpg 300w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/zhaw-2-1-Kopie-1024x512.jpg 1024w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/zhaw-2-1-Kopie-768x384.jpg 768w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/zhaw-2-1-Kopie-1536x768.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-1239-108 bde-section\">\n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-columns-1239-109 bde-columns\"><div class=\"bde-column-1239-110 bde-column\">\n  \n\t\n\n\n\n<h2 class=\"bde-heading-1239-111 bde-heading\">\nGoogle Ads f\u00fcr die Weiterbildung\n<\/h2><div class=\"bde-button-1239-112 bde-button\">\n    \n                                    \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--secondary bde-button__button\" href=\"http:\/\/www.zhaw.ch\/sozialearbeit\" target=\"_blank\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">www.zhaw.ch\/sozialearbeit<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div><div class=\"bde-column-1239-113 bde-column\">\n  \n\t\n\n\n\n<h3 class=\"bde-heading-1239-114 bde-heading\">\nFehlende Ressourcen f\u00fcr die Kampagnenoptimierung\n<\/h3><div class=\"bde-rich-text-1239-115 bde-rich-text breakdance-rich-text-styles\">\nDas Departement Soziale Arbeit der ZHAW bietet ein umfassendes Weiterbildungsangebot an, welche \u00fcber digitale Kan\u00e4le, vor allem mit Google Ads, beworben werden. Leider fehlten intern die Ressourcen f\u00fcr die laufende Kampagnenoptimierung. Daher beauftragte uns die ZHAW Soziale Arbeit, die bestehenden Google Ads-Kampagnen in einem Audit zu \u00fcberpr\u00fcfen und danach zu optimieren.\n<\/div><h3 class=\"bde-heading-1239-116 bde-heading\">\nNeues Kampagnensetup auf aktuellem Stand\n<\/h3><div class=\"bde-rich-text-1239-117 bde-rich-text breakdance-rich-text-styles\">\nWir setzten f\u00fcr alle Weiterbildungsangebote neue Google Ads-Kampagnen auf, um diese wieder auf den neuesten Stand der Entwicklungen zu bringen. Dazu geh\u00f6rt eine Kombination von dynamischen und keyword-basierten Suchanzeigen, erweitert durch alle passenden Anzeigenerweiterungen, wie z.B. Bilder, Standorte, Sitelinks oder Telefonnummer. Dadurch konnten wir die Performance massiv steigern.\n<\/div><h3 class=\"bde-heading-1239-146 bde-heading\">\nLeistungen\n<\/h3><div class=\"bde-icon-list-1239-118 bde-icon-list bde-preset-d5f316c5-fad0-4a90-91da-334e4280e32b\">\n<ul>\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Setup Google Ads-Kampagnen\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Kampagnenoptimierung\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Kampagnenreporting\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  <\/ul>\n\n<\/div><div class=\"bde-button-1239-147 bde-button\">\n    \n                                    \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--primary bde-button__button\" href=\"\/digital-marketing\/\" target=\"_self\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">Digital Marketing<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div><\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Home Google Ads f\u00fcr die ZHAW Soziale Arbeit Die ZHAW Soziale Arbeit bietet ein breites Weiterbildungsangebot an. Wir unterst\u00fctzen die Hochschule mit Google Ads-Kampagnen bei der Vermarktung der Lehrg\u00e4nge. Google Ads f\u00fcr die Weiterbildung www.zhaw.ch\/sozialearbeit Fehlende Ressourcen f\u00fcr die Kampagnenoptimierung Das Departement Soziale Arbeit der ZHAW bietet ein umfassendes Weiterbildungsangebot an, welche \u00fcber digitale Kan\u00e4le, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":140,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"class_list":["post-1239","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Ads f\u00fcr Hochschule ZHAW Soziale Arbeit &#8211; Agentur f\u00fcr Digital Marketing und Markenentwicklung aus Z\u00fcrich<\/title>\n<meta name=\"description\" content=\"Wir steigerten die Google Ads Performance der ZHAW Soziale Arbeit erheblich durch passende Anzeigenerweiterungen, Sitelinks und Optimierung der Suchanzeigen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.buildingbrands.ch\/kunden\/zhaw\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ZHAW\" \/>\n<meta property=\"og:description\" content=\"Wir steigerten die Google Ads Performance der ZHAW Soziale Arbeit erheblich durch passende Anzeigenerweiterungen, Sitelinks und Optimierung der Suchanzeigen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.buildingbrands.ch\/kunden\/zhaw\/\" \/>\n<meta property=\"og:site_name\" content=\"Agentur f\u00fcr Digital Marketing und Markenentwicklung aus Z\u00fcrich\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/buildingbrandsgmbh\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-27T13:39:04+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.buildingbrands.ch\/kunden\/zhaw\/\",\"url\":\"https:\/\/www.buildingbrands.ch\/kunden\/zhaw\/\",\"name\":\"Google Ads f\u00fcr Hochschule ZHAW Soziale Arbeit &#8211; 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