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\nProgrammatic Advertising f\u00fcr AMAG\n<\/h1>\n<\/div>
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\nProgrammatic Advertising wird h\u00e4ufig f\u00fcr Awareness und zur Trafficsteigerung eingesetzt. Nicht bei AMAG: Building Brands hat den Kanal auf Performance getrimmt.\n<\/div>\n<\/div><\/div><\/div>\n<\/section>
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\nProgrammatic Ads f\u00fcr AMAG auf der \u00dcberholspur\n<\/h2>
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\nAuf die Kampagnenstruktur kommt es an\n<\/h3>
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Programmatic Advertising bezeichnet den daten-basierten Einkauf von Werbepl\u00e4tzen bei Premium-Publisher wie Tageszeitungen oder Fachzeitschriften. Der Vorteil liegt in der sehr genauen Ausrichtung von Kampagnen auf Zielgruppen, basierend auf First-Party-Daten. Nach jeder Kampagne analysieren die Expert:innen von Building Brands das Resultat, zum Beispiel auf welchen Websites die Anzeigen ausgespielt wurden und wo Conversions erzielt wurden.<\/p>

Diese Erkenntnisse f\u00fchrten zu einer neuen Kampagnenstruktur, die Building Brands erstmals vor Weihnachten 2023 f\u00fcr AMAG f\u00fcr Angebote von Volkswagen einsetzte.<\/p>\n<\/div>

\nCost per Lead wie bei Performance-Kampagnen\n<\/h3>
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Erwartungsgem\u00e4ss sind die Kosten pro Lead bei Programmatic-Kampagnen h\u00e4ufig h\u00f6her als bei Performance-Formaten wie Google Search oder Social Media Advertising. Bei der Weihnachtskampagne f\u00fcr Volkswagen-Angebote kehrte dies aber ins Gegenteil um. Die Kombination von effizienter Kampagnenstruktur und passenden Gebotsstrategien mit hochwertigen Werbemitteln und dank einer vorteilhaften Kampagnenbotschaft resultierte in Cost per Leads, welche gleichwertig tief wie bei Performance-Formaten waren. Darauf baut Building Brands seither bei Programmatic-Kampagnen f\u00fcr\u00a0AMAG<\/a>.<\/p>\n<\/div>

\nLeistungen\n<\/h3>
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