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\nDigital Marketing f\u00fcr AMAG\n<\/h1>\n<\/div>
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\nBuilding Brands unterst\u00fctzt die AMAG bei der Vermarktung ihrer Fahrzeuge und der Auto Service-Angebote \u00fcber alle digitalen Kan\u00e4le hinweg.\n<\/div>\n<\/div><\/div><\/div>\n<\/section>
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\nOnline-Marketing f\u00fcr den gr\u00f6ssten Auto-H\u00e4ndler der Schweiz\n<\/h2>
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\nZiel: Mehr Leads f\u00fcr weniger Kosten\n<\/h3>
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Die AMAG ist dank der eigenen \u00fcber 80 Garagen die gr\u00f6sste Auto-H\u00e4ndlerin der Schweiz. An den eigenen Standorten und online \u00fcber die Website amag.ch verkauft sie Neuwagen der Marken Audi, Volkswagen, \u0160KODA, SEAT, CUPRA und VW Nutzfahrzeuge sowie Occasionen aller Marken. Zudem bietet sie zahlreiche Auto-Service-Dienstleistungen an. Seit mehreren Jahren legt die AMAG den Fokus in der Vermarktung vermehrt auf die digitalen Kan\u00e4le. Hauptziele des\u00a0Digital Marketing<\/a>\u00a0sind Leadmaximierung und Reduktion der Kosten pro Konversion.<\/p>\n<\/div>

\nEffizientes und effektives Digital Marketing\n<\/h3>
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Building Brands ist f\u00fcr das strategische und operative Kampagnenmanagement zust\u00e4ndig. Dank einem breiten und umfassenden Kampagnensetup, welche verschiedene Google-Formate (Google Ads<\/a>,\u00a0Suchmaschinenoptimierung<\/a>, Local, Performance Max), aber auch\u00a0Social Media-Kan\u00e4le<\/a>\u00a0(Facebook, Instagram, Pinterest, LinkedIn) sowie\u00a0Programmatic Advertising<\/a>\u00a0umfasst, werden die Kund:innen \u00fcber mehrere Touchpoints kontaktiert. Als Grundlage f\u00fcr die Erfolgsmessung dient ein granulares Conversion Tracking, mit dem u.a. Anzahl Probefahrten oder Terminvereinbarungen gemessen werden.<\/p>

Allein durch Optimierungen an Kampagnen und Gebotsstrategien konnten 2022 die Anzahl Probefahrten sowie die Online-Terminvereinbarungen um je 300% im Vergleich zum Vorjahr gesteigert werden.<\/p>\n<\/div>

\nLeistungen\n<\/h3>
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