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{"id":144,"date":"2024-05-08T12:29:13","date_gmt":"2024-05-08T12:29:13","guid":{"rendered":"https:\/\/www.buildingbrands.ch\/?page_id=144"},"modified":"2024-08-05T14:31:22","modified_gmt":"2024-08-05T14:31:22","slug":"kanton-basel-landschaft","status":"publish","type":"page","link":"https:\/\/www.buildingbrands.ch\/kunden\/kanton-basel-landschaft\/","title":{"rendered":"Kanton Basel Landschaft"},"content":{"rendered":"<section class=\"bde-section-144-100 bde-section bde-preset-a4d7e1bf-e3a3-427f-9a50-6dab681edcb8\">\n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-breadcrumbs-144-292 bde-breadcrumbs\">\n<span><span><a href=\"https:\/\/www.buildingbrands.ch\/\">Home<\/a><\/span><\/span>\n<\/div><div class=\"bde-columns-144-101 bde-columns\"><div class=\"bde-column-144-102 bde-column\">\n  \n\t\n\n\n\n<h1 class=\"bde-heading-144-104 bde-heading\">\nKampagne Employer Branding f\u00fcr den Kanton BL\n<\/h1>\n<\/div><div class=\"bde-column-144-103 bde-column\">\n  \n\t\n\n\n\n<div class=\"bde-text-144-105 bde-text\">\nDer Kanton Basel-Landschaft besch\u00e4ftigt rund 6\u2019000 Mitarbeitende. Gemeinsam mit dem Team des Kantons haben wir eine Digital Marketing-Kampagne entwickelt. Unter dem Claim \u00abSpannende Jobs, gute Leute\u00bb beantworten Mitarbeitende Fragen zu ihrem Berufsalltag und Zukunfspl\u00e4nen.\n<\/div>\n<\/div><\/div><\/div>\n<\/section><section class=\"bde-section-144-106 bde-section\">\n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-image-144-107 bde-image\">\n<figure class=\"breakdance-image breakdance-image--622\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img loading=\"lazy\" decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/05\/kanton-basel-landschaft-l.jpg\" width=\"2000\" height=\"1000\" srcset=\"https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/05\/kanton-basel-landschaft-l.jpg 2000w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/05\/kanton-basel-landschaft-l-300x150.jpg 300w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/05\/kanton-basel-landschaft-l-1024x512.jpg 1024w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/05\/kanton-basel-landschaft-l-768x384.jpg 768w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/05\/kanton-basel-landschaft-l-1536x768.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-144-109 bde-section\">\n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-columns-144-110 bde-columns\"><div class=\"bde-column-144-111 bde-column\">\n  \n\t\n\n\n\n<h2 class=\"bde-heading-144-114 bde-heading\">\nSpannende Jobs, gute Leute\n<\/h2><div class=\"bde-button-144-220 bde-button\">\n    \n                                    \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--secondary bde-button__button\" href=\"http:\/\/www.baselland.ch\" target=\"_blank\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">www.baselland.ch<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div><div class=\"bde-column-144-112 bde-column\">\n  \n\t\n\n\n\n<h3 class=\"bde-heading-144-121 bde-heading\">\nDie wichtigsten Argumente definieren\n<\/h3><div class=\"bde-rich-text-144-115 bde-rich-text breakdance-rich-text-styles\">\nIn Workshops mit Mitarbeitenden haben wir herausgearbeitet, was den Kanton BL als attraktiven Arbeitgeber auszeichnet und welche Benefits f\u00fcr die Mitarbeitenden besonders relevant sind. Auf dieser faktenbasierten Grundlage haben wir die Entwicklung der Arbeitgebermarke Kanton Basel-Landschaft vorangetrieben.\n<\/div>\n<\/div><\/div><\/div>\n<\/section><section class=\"bde-section-144-257 bde-section\">\n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-columns-144-258 bde-columns\"><div class=\"bde-column-144-259 bde-column\">\n  \n\t\n\n\n\n<div class=\"bde-text-144-284 bde-text\">\n\n<\/div>\n<\/div><div class=\"bde-column-144-302 bde-column\">\n  \n\t\n\n\n\n<div class=\"bde-div-144-303 bde-div\">\n  \n\t\n\n\n\n<div class=\"bde-video-144-304 bde-video\">\n<div class=\"ee-video-container\">\n                                                                        \n                <lite-youtube\n                        videoid=\"3aIix1vn36I\"\n                                                style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/3aIix1vn36I\/maxresdefault.jpg); \"\n                        class=\"ee-video\"\n                        title=\"\"\n                        params=\"&playsinline=0&rel=0&enablejsapi=1\"\n                >\n                <\/lite-youtube>\n                    \n        \n            \n    <\/div>\n\n<\/div>\n<\/div>\n<\/div><div class=\"bde-column-144-352 bde-column\">\n  \n\t\n\n\n\n<div class=\"bde-div-144-353 bde-div\">\n  \n\t\n\n\n\n<div class=\"bde-video-144-354 bde-video\">\n<div class=\"ee-video-container\">\n                                                                        \n                <lite-youtube\n                        videoid=\"3aIix1vn36I\"\n                                                style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/3aIix1vn36I\/maxresdefault.jpg); \"\n                        class=\"ee-video\"\n                        title=\"\"\n                        params=\"&playsinline=0&rel=0&enablejsapi=1\"\n                >\n                <\/lite-youtube>\n                    \n        \n            \n    <\/div>\n\n<\/div>\n<\/div><div class=\"bde-video-144-358 bde-video\">\n<div class=\"ee-video-container\">\n                                                                        \n                <lite-youtube\n                        videoid=\"3aIix1vn36I\"\n                                                style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/3aIix1vn36I\/maxresdefault.jpg); \"\n                        class=\"ee-video\"\n                        title=\"\"\n                        params=\"&playsinline=0&rel=0&enablejsapi=1\"\n                >\n                <\/lite-youtube>\n                    \n        \n            \n    <\/div>\n\n<\/div>\n<\/div><div class=\"bde-column-144-366 bde-column\">\n  \n\t\n\n\n\n<div class=\"bde-div-144-367 bde-div\">\n  \n\t\n\n\n\n<div class=\"bde-video-144-368 bde-video\">\n<div class=\"ee-video-container\">\n                                                                        \n                <lite-youtube\n                        videoid=\"3aIix1vn36I\"\n                                                style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/3aIix1vn36I\/maxresdefault.jpg); \"\n                        class=\"ee-video\"\n                        title=\"\"\n                        params=\"&playsinline=0&rel=0&enablejsapi=1\"\n                >\n                <\/lite-youtube>\n                    \n        \n            \n    <\/div>\n\n<\/div>\n<\/div><div class=\"bde-video-144-369 bde-video\">\n<div class=\"ee-video-container\">\n                                                                        \n                <lite-youtube\n                        videoid=\"5QbQuiWOlXY\"\n                                                style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/5QbQuiWOlXY\/maxresdefault.jpg); \"\n                        class=\"ee-video\"\n                        title=\"\"\n                        params=\"&playsinline=0&rel=0&enablejsapi=1\"\n                >\n                <\/lite-youtube>\n                    \n        \n            \n    <\/div>\n\n<\/div>\n<\/div><\/div><\/div>\n<\/section><section class=\"bde-section-144-334 bde-section\">\n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-columns-144-335 bde-columns\"><div class=\"bde-column-144-336 bde-column\">\n  \n\t\n\n\n\n<div class=\"bde-text-144-337 bde-text\">\n\n<\/div>\n<\/div><div class=\"bde-column-144-338 bde-column\">\n  \n\t\n\n\n\n<div class=\"bde-div-144-339 bde-div\">\n  \n\t\n\n\n\n<div class=\"bde-video-144-340 bde-video\">\n<div class=\"ee-video-container\">\n                                                                        \n                <lite-youtube\n                        videoid=\"3aIix1vn36I\"\n                                                style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/3aIix1vn36I\/maxresdefault.jpg); \"\n                        class=\"ee-video\"\n                        title=\"\"\n                        params=\"&playsinline=0&rel=0&enablejsapi=1\"\n                >\n                <\/lite-youtube>\n                    \n        \n            \n    <\/div>\n\n<\/div>\n<\/div><h3 class=\"bde-heading-144-344 bde-heading\">\nMit glaubw\u00fcrdigen Videos \u00fcberzeugen\n<\/h3><div class=\"bde-rich-text-144-345 bde-rich-text breakdance-rich-text-styles\">\n<p>Sechs Mitarbeitende aus verschiedenen Fachgebieten beantworten A\/B-Fragen zu ihrem Berufsalltag und zu ihren Zukunftspl\u00e4nen. Die aufgezeichneten Fragen und Antworten k\u00f6nnen flexibel zu Videos unterschiedlicher L\u00e4nge und thematischem Fokus kombiniert werden. Auf diese Weise entsteht ein umfassendes und authentisches Portr\u00e4t des Arbeitgebers Kanton Basel-Landschaft.<\/p>\n<\/div><h3 class=\"bde-heading-144-346 bde-heading\">\nLeistungen\n<\/h3><div class=\"bde-icon-list-144-347 bde-icon-list\">\n<ul>\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Workshops Mitarbeitende Kanton BL\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Definition Zielgruppen und Bed\u00fcrfnisse\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Entwicklung Kernbotschaften\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17 13\"><path style=\"fill:#202020\" d=\"M5.72 12.91.07 7.26l1.41-1.42 4.24 4.25 9.8-9.8 1.41 1.42-11.21 11.2z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Konzept und Umsetzung Videos\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  <\/ul>\n\n<\/div><div class=\"bde-button-144-348 bde-button\">\n    \n                                    \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--primary bde-button__button\" href=\"\/digital-marketing\/\" target=\"_self\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">Digital Marketing<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div><\/div><\/div>\n<\/section><section class=\"bde-section-144-143 bde-section bde-preset-cc37fd46-9de3-4833-9866-415922745d5b\">\n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-text-144-180 bde-text\">\n\n<\/div><div class=\"bde-globalblock-144-293 bde-globalblock\">\n<div class=\"bde-div-1721-100-1721-1 bde-div bde-div-1721-100\">\n  \n\t\n\n\n\n<div class=\"bde-icon-1721-101-1721-1 bde-icon bde-icon-1721-101\">\n\n    \n            <div class=\"bde-icon-icon breakdance-icon-atom\" >\n    \n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 59 44\"><path d=\"M1.01 44c15.41-.81 23.72-9.33 23.72-24.13V0H0v22.91h10.54c0 7.5-2.84 10.95-9.53 12.17V44Zm33.86 0c15.41-.81 23.72-9.33 23.72-24.13V0H33.85v22.91h10.54c0 7.5-2.84 10.95-9.53 12.17V44Z\" style=\"fill:#202020\"\/><\/svg>\n        \n        \n        \n            <\/div>\n    \n\n\n<\/div><div class=\"bde-text-1721-102-1721-1 bde-text bde-text-1721-102\">\nBuilding Brands hat unsere HR-Marketing Kampagne kompetent und engagiert unterst\u00fctzt. Dabei ist ein attraktives Set an Videos entstanden, die wir aktiv auf unseren kantonalen Online-Kan\u00e4len nutzen.\n<\/div><div class=\"bde-div-1721-103-1721-1 bde-div bde-preset-6419805f-66bb-41a6-b47c-f44684a78ec8 bde-div-1721-103\">\n  \n\t\n\n\n\n<div class=\"bde-image-1721-104-1721-1 bde-image bde-preset-d2af7c22-6403-4d6b-a556-2e5f4bb3ffdc bde-image-1721-104\">\n<figure class=\"breakdance-image breakdance-image--1676\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img loading=\"lazy\" decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/bettina-buomberger.jpeg\" width=\"500\" height=\"500\" srcset=\"https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/bettina-buomberger.jpeg 500w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/bettina-buomberger-300x300.jpeg 300w, https:\/\/www.buildingbrands.ch\/wp-content\/uploads\/2024\/06\/bettina-buomberger-150x150.jpeg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-text-1721-105-1721-1 bde-text bde-text-1721-105\">\nBettina Buomberger<br>Leiterin Personalamt <br>Kanton Basel-Landschaft\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Home Kampagne Employer Branding f\u00fcr den Kanton BL Der Kanton Basel-Landschaft besch\u00e4ftigt rund 6\u2019000 Mitarbeitende. Gemeinsam mit dem Team des Kantons haben wir eine Digital Marketing-Kampagne entwickelt. Unter dem Claim \u00abSpannende Jobs, gute Leute\u00bb beantworten Mitarbeitende Fragen zu ihrem Berufsalltag und Zukunfspl\u00e4nen. Spannende Jobs, gute Leute www.baselland.ch Die wichtigsten Argumente definieren In Workshops mit Mitarbeitenden [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":140,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"class_list":["post-144","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Branding und Website f\u00fcr Kanton Basel Landschaft &#8211; Agentur f\u00fcr Digital Marketing und Markenentwicklung aus Z\u00fcrich<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.buildingbrands.ch\/kunden\/kanton-basel-landschaft\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kanton Basel Landschaft\" \/>\n<meta property=\"og:description\" content=\"Home Kampagne Employer Branding f\u00fcr den Kanton BL Der Kanton Basel-Landschaft besch\u00e4ftigt rund 6\u2019000 Mitarbeitende. 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