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\nMarken\u00adentwicklung f\u00fcr erm4sn\n<\/h1>\n<\/div>
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\nerm4sn ist eine Software-L\u00f6sung, die komplexe Datenstrukturen visualisiert und so besser verst\u00e4ndlich macht. Wir haben die Verkaufsargumente auf den Punkt gebracht und auf der Website umgesetzt.\n<\/div>\n<\/div><\/div><\/div>\n<\/section>
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\nBranding und Marketing \u00fcber alle Kan\u00e4le\n<\/h2>
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\nNutzen auf den Punkt bringen\n<\/h3>
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erm4sn bietet eine massive Vereinfachung in Arbeitsprozessen von Software-Teams. Das Potential ist entsprechend gross. Es ist aber eine Herausforderung, den Nutzen des Produkts in wenigen S\u00e4tzen zu vermitteln. Zumal die Zielgruppen einen sehr unterschiedlichen Wissensstand haben. erm4sn wird international vertrieben und soll sich in Grossunternehmen etablieren. Im Fokus stehen dabei Firmen aus den Bereichen Banking, Versicherung und Telekommunikation.<\/p>\n<\/div>

\nAuf Zielgruppen abgestimmte Ansprache\n<\/h3>
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Gemeinsam mit dem Auftraggeber haben wir die Vorteile des Produkts herauskristallisiert und in griffige Worte gefasst, um die\u00a0Markenpositionierung<\/a>\u00a0zu unterst\u00fctzen. In einem weiteren Schritt haben wir die Zielgruppen definiert und passende Kernbotschaften zugeordnet. Diese massgeschneiderte Ansprache findet sich auf der Website wieder und wird auch bei weiteren Marketingmassnahmen bestimmend sein. So werden sowohl Software-Entwickler wie auch das Unternehmensmanagement erreicht.<\/p>\n<\/div>

\nLeistungen\n<\/h3>
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